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Strategic Communication: The Art of Making Your Ideas Their Ideas
by Burton Kaplan
Product Group: Book
Publisher: Harpercollins (1991-10)
ISBN: 0887304133
EAN: 9780887304132
Dewey Decimal #: 658.45
Binding/Media: Hardcover - 256 pages
Edition: 1st Edition/1st Printing
SKU: 3AB1-069-7-0707
Condition: Near Fine
Comments: First Edition - Trade edition, full number line. Clean copy, no markings by previous owners; Dust jacket slightly rubbed/soiled; Corners and ends of spine lightly bumped; Minor edgewear; Tight copy. *International Buyers Welcome!* (except for prohibitively heavy items, as noted) - Satisfied customers in over 40 countries! We ship quickly and guarantee satisfaction. Your purchase helps support a U. Chicago student
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Editorial Reviews
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Product Description
In this book, the author, a speechwriter for top corporate executives, divulges his communications strategy and demonstrates how to use communications to help guarantee the response you want. The author believes that communication bridges the most formidable distance of all - the one between two minds. The author argues that in the information age, it is the managers who successfully bridge that distance that will rocket to the top of the career and success ladder. Kaplan's patented "Strategic Communication System" can be applied to the written and spoken word. Extensive details of this are presented as well as advice on when to communicate, when not to communicate, what form is most appropriate and what to say in a variety of situations. There are also hints on how to eliminate the five major communication traps of educated incapacity, lousy listening, dangerfield syndrome, right/wrong! and worditis.
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